What competition?
Article Abstract:
Addressing competing products in the market depends on price, product category, marketing channel and marketing position. Clients' views on competition are analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Can blogging help market your product?
Article Abstract:
The usage of blogging as an effective marketing tool is discussed. The problems and advantages with the inclusion of blogs have been analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Taguchi testing can triple conversion
Article Abstract:
The effectiveness of using Taguchi testing tool by direct marketers' to accelerate the testing process is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Grow Boating - certification: changing the two best days in boater's life. A regional grow boating pays off in the Northwest
- Abstracts: 12 boring ideas that make copy sell. Mining for the golden donor prospects. Gathering feedback leads to satisfied customers
- Abstracts: Use e-commerce to raise money, bolster relationships. Better branding made practical. People instead of profits: e-mail marketing for nonprofits
- Abstracts: Toy company makes a leap into catalogs. Santa's secret to marketing success
- Abstracts: Let the model do the work for you. Stanton Direct asks marketers to pay their own weight