Wilde opens direct response agency
Article Abstract:
W.A. Wilde Co, a direct marketing firm based in Massachusetts, has started a new company Wilde Direct, which will be a full-service direct response-advertising agency. A brief report is presented on the activities and clients of the new company.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Report: slow economy won't curb DM growth
Article Abstract:
Direct Marketing Association's forecast about increase in expenditure in direct marketing, despite slow growth in key areas of United States economy, is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Initiative Media launches direct response division. Limited revamps process with customer in mind. MediaVenture launches to offer newspaper DM
- Abstracts: Index looks to raise response rates. Response Unlimited removes Schiavo List from offerings. USPS to relaunch personalized stamps
- Abstracts: Viral video spreads LiveVault's message. XMPie personalizes show campaign. Software firm learns to appreciate mail
- Abstracts: Katrina hurt response rates for many. Manufacturers forge direct ties with customers. BTB gifts marketer expands cataloging
- Abstracts: Group protests Victoria's secret launch. Midwestern printer targets direct marketing for growth. Printer, paper company artist rock together for a cause