Initiative Media launches direct response division
Article Abstract:
Initiative Media North America has launched its direct response media unit, IMmediate IMpact (IM2). The new company is the new holding entity for company-owned shops IM Direct and Media Direct Partners Inc. IM2 will use its influence in media buying to wrest better deals for clients. It will account for 35% of all direct response TV buying in the US, making it the leader in its category. It will start with billings of $400 million from clients such as Glaxo Wellcome, ell Computer Corp, Bellsouth, Billy's Health Clubs, Roche and the US Navy.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
MediaVenture launches to offer newspaper DM
Article Abstract:
Direct marketing agency Accent Mktg Services and Newspaper Services of America have entered into a joint venture and formed Louisville, KY-based MediaVenture LLC. The startup is dedicated to helping newspapers increase per-copy sales by bolstering their relationships with subscribers. It will offer database marketing execution and management, direct marketing strategy and event-driven campaigns at its Internet www.media-venture.com site.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Limited revamps process with customer in mind
Article Abstract:
Ohio based retailing firm Limited Brands has decided to reorganize its business processes and technologies as part of its customer centric strategy. The firm will be upgrading its business processes and delivery systems in all its channels and brands.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Charity's fundraising expenditures questioned. Tissue packs pocket customers for marketers from Japan to America
- Abstracts: Lawson Mailing gets healthy response. 'Bait and switch' works for Cincy Bell. Cingular spreads word of new name
- Abstracts: IDG picks Connect Direct to drive conference leads. Ditech taps Castells for Hispanic ad work. Conde Nast set to lift Cargo's frequency to 10 in 2005
- Abstracts: ProfitCenter offers depth of functions. Resonance sides with service over suites. Matrix meets 3rd-generation needs
- Abstracts: Mailer fetches sales for fat-free treats. CRM is a process not a technology