Market drivers

Article Abstract:

The Christmas gift season brings the fragrance industry most of its sales, but the industry hopes that advertising will help sales during other seasons. Young women continue to be targeted, although they make up a smaller percentage of consumers in the UK because of lower birth rates.

Perfumes & Colognes, Marketing, Demographic aspects, Women consumers, Perfumes industry, Fragrances (Toiletries)

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Advertising and Promotion

Article Abstract:

Advertising expenditure in women's bodycare products in the U.K grew by 41% for skincare products and 7% for bath toiletries from 1996 to 2000. Leading advertisers were Johnson and Johnson's Nivea, Atrixo, Crookes and Lever Faberge's Vaseline Intensive care.

Market share, Johnson & Johnson, JNJ, Crookes Healthcare Ltd., Lever Faberge Ltd., Atrixo

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Advertising and Promotion

Article Abstract:

Little is spent on advertising and promotion by the U.K. candles industry, although Reckitt Benckiser PLC and S.C. Johnson Wax may be mentioned as among the few that promoted candle products.

United States, All Other Miscellaneous Chemical Product and Preparation Manufacturing, Manufacturing industries, not elsewhere classified, Candles, Statistics, Consumer goods industry, Sales promotions, Reckitt Benckiser PLC, S.E. Johnson Companies Inc.

Similar abstracts:

• Abstracts: Advertising and promotion. The Consumer
• Abstracts: Introduction and Abbreviations. Market Drivers
• Abstracts: Market Size and Trends. Market Segmentation

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