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Advertising and promotion

Article Abstract:

Unilever Best Foods spent 15 million pounds to advertise Flora margarine, in addition to charitable contributions. Ads for Anchor butter show free-range cows, and Carapelli spent freely to launch a spread based on olive oil. Natural foods are gaining in popularity in the United Kingdom.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

Advertising, Arla Foods Ingredients A.m.b.a. (Skanderborgvej, Denmark), Unilever Bestfoods UK

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The supply structure

Article Abstract:

Margarine sales leader in the UK is Flora, a product of Unilever Bestfoods. Manufacturers have repackaged their products to attract sales. Unigate has campaigned to increase its market share for St Ivel margarine. Lurpak and Anchor vie for the lead in butter sales.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

Marketing, Market share, Bestfoods

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Subjects list: United Kingdom, Statistical Data Included, Dairy industry, Dairy products industry, Butter, BFO, Fats and oils industry, Oils and fats industry, Margarine

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