Making the grade

Article Abstract:

Agricultural ad agencies now have to contend with an ongoing system of status reports and regular meetings in addition to annual evaluations by their clients. Annual evaluations, however, remain an important tool for both agency and client to gauge how effectively they are carrying out their marketing and communications strategies. For annual evaluations to work best, some experts advise that they be done in conjunction with the development of a client's annual plan.

Advertising Agencies, Retail & services management

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Agri-marketers profile their ideal relationship with database management firms

Article Abstract:

The use of database management firms can contribute to the overall success of a strategic agricultural marketing plan. Database firms have the personel and equipment to handle the technological aspects of database marketing. Provided with the necessary data, agricultural marketers can better segment markets and target prospects for communicaitions mediums such as direct mail.

On-Line Information Services, Database Vendors, Services information, Database industry

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A new playing field

Article Abstract:

Two retailers and two crop consultants have presented their forecast for the 1999 growing season and their views on the increasing using of new products and technologies by farmers. The current agricultural trends and the opportunitie for their respective businesses in Georgia, Louisiana, North Carolina and South Carolina are discussed.

Forecasts, trends, outlooks, All Other Miscellaneous Crop Farming, Crop Farms

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