Bicyclist risks and helmet usage patterns: an analysis of compensatory behavior in a risky recreational activity
Article Abstract:
Cyclists are more likely to use helmets when they perceive that the risk they face is great enough to demand it. The perception of risk and its degree depends on several variables, namely, the distance that has to be travelled, the length of time the travel will take, the type of terrain and bicycle type. Risk perception is also informed by age and sex of the cyclist. Females and older people are more apt to take safety measures, while males and younger people take less precautionary measures.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 1996
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Applying evolutionary psychology in understanding the Darwinian roots of consumption phenomena
Article Abstract:
Darwinian roots of consumer behavior are examined, in an evolutionary psychological perspective. It is concluded that evolutionary psychology can provide a theoretical unity, to the field of consumer research and a source of ultimate explanations for the consumer behavior, while scholars in this field have mostly concentrated on its proximate explanations.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 2006
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The substitutability of brands
Article Abstract:
Issues concerning consumers' behaviour with regards to purchasing branded products and the substitution of one brand for another are discussed.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 1999
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