Breakfast cereals
Article Abstract:
About 94% of UK households purchase ready to eat (RTE) breakfast cereals, whilst 54% buy cereals which are eaten hot. Sales value of RTE cereals rose from 850 million pounds sterling in 1992 to an estimated 974 million pounds sterling in 1997. Sales of hot cereals rose from 33 million pounds sterling in 1992 to 56 million pounds sterling by 1997, helped largely by an increase in the number of households owning a microwave. Sales of RTE cereals are predicted to rise to 1,117 million pounds sterling by the year 2001, with hot cereals increasing to 76 million pounds sterling over the same period.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Breakfast cereals
Article Abstract:
Heavy investments in advertising and direct marketing to children has ensured that the breakfast cereal market has remained buoyant throughout the 1990's even though many other industries suffered due to the economic recession. Approximately 10.5% of total sales was spent on advertising in 1994, and an enormous growth rate of 24% was achieved between 1990 and 1995. The Kellogg Company of Great Britain is extremely successful in the United Kingdom market and occupies nine out of the top ten market leaders.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
Morning goods
Article Abstract:
An industry overview of the morning goods industry is presented, on the basis of Mintel surveys. Particular attention is given to statistical information regarding the market trends, structure and segmentation, advertising and promotion expenditure, and consumer behavior patterns.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Pasta and pasta-based meals. Italian foods
- Abstracts: Wine. Champagne and other sparkling wine
- Abstracts: Measuring poverty: an introduction. Starting research. Measuring Poverty: An Introduction
- Abstracts: Sustainable monetary policies. Optimal disinflationary paths. Technology shocks and the business cycle: an empirical investigation
- Abstracts: A Critique of the Transatlantic Consensus on Rising Income Inequality. Competitive versus comparative advantage