Changes in comparative price and changes in market share: evidence from the BLS Point-of-Purchase survey

Article Abstract:

Cost-cutting consumer outlet substitution research information is used to evaluate the costly consumer information theory of retail market price dispersion. It is shown that the consumer price index overstates consumer cost-of-living increases due to inflation-reducing commodity substitutions. Another study result is the inverse relation between comparative pricing and market share. The short-term benefits of price increases would result in long-term market share declines.

Comparative advertising

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An econometric model of a retail firm

Article Abstract:

The Ehrlich-Fisher model considers retail labor and advertising as price reduction services in exchange for higher margins. A labor demand equation dependent on labor, advertising and time is used to indirectly specify demand variations. The study results can be applied to retail productivity measurements and consumer demand evaluations. A suggested topic for research isthe determination of acquisition costs effects of retail assortments.

Models, Resource allocation

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Promoting to strategic consumers

Article Abstract:

Assymetric consumer information and retail firm strategies concerning price discounts are evaluated. It is shown that a price promotion strategy requires a correspondingconsumer information campaign to improve product demand. Otherwise, consumers will most likely engage in random commodity purchasing due to the lack of priceinformation. Study respondents are from the market segment with brand loyaltiesor price sensitivities.

Methods, Evaluation, Marketing management, Consumer behavior, Discount (Finance)

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