Pfizer and the beef information centre: farm-to-fork partners

Article Abstract:

Pfizer Animal Health desired to maximize the benefits of its three key marketing strategies for the Dectomax Pour-On product in Canada. It retained public relations services Fleishmann-Hillard (FH) Canada to handle the third strategy, whichivations and supportive environment with which creatives would be happy and, therefore, productive. These include office spaces conducive to work, time flexibility, project variety, participation in the creative strategy planning process and sales presentation activities and monetary incentives.

Other Miscellaneous Nondurable Goods Wholesalers, Veterinary & Pet Supplies Wholesale, Pfizer Animal Health

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'Fields of genes' curriculum designed to bring facts to youth about biotechnology

Article Abstract:

Monsanto Co. of St. Louis, MO, joined forces with Pioneer Hi-Bred International, Inc. of Des Moines, IA, and the National 4-H Council to establish a curriculum program which will offer balanced data on biotechnology based on scientific facts. Pioneer Hi-Bred director of sunflower research John Soper noted that the information posted on the Internet is often not founded on scientific facts. Monsanto Co.'s Sustainable Development Sector president Dr. Rob Horsch indicated that the program will help products become more appealing to consumers. The program will also benefit efforts to develop US society, stated Horsch.

Biochemistry, Research and Development in the Physical, Engineering, and Life Sciences, Company Planning/Goals, Research Findings, Marketing/Advertising Methods, Alliances, partnerships, Geographic, Licensing/Sales Agreements, Monsanto Co., Article, Pioneer Hi-Bred International, Inc.

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Public relations and trade shows: MoorMan's picks substance over style

Article Abstract:

Feed company MoorMan's Inc of Quincy, IL, has focused on image building with beef and hog producers at the recently held World Pork Expo (WPE) and the National Cattlemen's Beef Assn (NCBA) meeting. For both major meetings, the company adopted a format of roundtable discussions on key issues that affect the hog and cattle industries. Moorman focused on forging marketing and production alliances at the WPE, while strategies were geared towards its BeefStake One-On-One Solutions initiative at the NCBA.

Prepared Feeds, Other Animal Food Manufacturing, Animal feeding and feeds, MoorMan's Inc.

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