The John Deere Pavilion: selling tourism, not tractors

Article Abstract:

Deere and Co's John Deere Pavilion's popularity is a testament to the company's historical name and a great marketing campaign. The company hired the services of advertising agency BVK/McDonald of Milwaukee, WI, for the marketing of the corporate museum. The effort, Deere's first venture into tourism, focused on the legacy of founder John Deere under the theme 'Where The Legend Lives On.' To date, the museum, which opened in Aug 1997, has been visited by over 550,000 individuals.

Farm Machinery and Equipment Manufacturing, Wheel Tractors, Deere & Co.

---

Partnership brings efficiency and messages to Bayer audiences

Article Abstract:

Bayer Crop Protection of Kansas City, MO, has found out that a strategic alliance is a cost-effective way to get the most out of its marketing budget. The company and its advertising agency, Valentine-Radford Advertising, also based in Kansas City, have formed a successful relationship with Donae Agricultural Services of St Louis, MO. Through the partnership, Bayer was able to reach a broader audience with a series of seminars and a syndicated radio package.

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing, Agricultural Chemicals, Bayer Crop Protection

---

Time for extreme measures

Article Abstract:

The California Milk Advisory Board had launched the '1999 Got Milk? Gravity Tour' to reach its intended audience of 10- to 14-year-olds. An extension of the national Got Milk? print and broadcast campaign, the tour featured extreme games events such as in-line skating, skateboarding and BMX biking. The CMAB created the campaign to lure preteens and teenagers who were more in tune with softdrink marketers.

Fluid Milk Manufacturing, Fluid Milk & Cream

Similar abstracts:

• Abstracts: Novartis takes biotechnology story to consumers through schools, museum. A PR recipe for success
• Abstracts: Changing with the times: manufacturers adapt advertising co-op programs to increase dealer participation. Straight talk
• Abstracts: From seed to feed: marketing value-added grains to livestock producers. Exseed Genetics visits editors on the road to establishing identity
• Abstracts: United front: animal health coalition takes on antibiotic-resistance issue. Where cattle - not corn - is king

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.