Growing winegrapes
Article Abstract:
Winegrape production, unlike commodity agriculture where high yields and low costs are the keys to profitability, relies more on consumer knowledge and product identification. Being inexpensive and interchangeable, the goal of commodity product producers, are the last things that winegrape producers want. Winegrape producers in the Sonoma County area of California are willing to sacrifice yield for quality in order to distinguish their specific winegrapes to their customers.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 2000
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Technology for today and tomorrow
Article Abstract:
Case Corp's IH MX Series Magnum tractors was named Product of Year for 1999 by Agri Marketing magazine. The company credits the development of the innovative high-horsepower tractor line to its efforts to survey customers about what they were looking for in farm tractors. Innovative features of the line include embedded electronic controls and a Controller Area Network that allows tractor computers to optimize performance.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 1999
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Eden Biosciences unveils messenger technology
Article Abstract:
Eden Bioscience Corp of Bothell, WA, has introduced a new biopesticide called Messenger. Aside from seminars conducted by company officials and scientific researchers, the unveiling included a visit to a grapefruit orchard in Fort Myers, FL, that was applied with the biopesticide. Eden Bioscience's Messenger biopesticide contains harpin, a natural protein that was derived from commonly occuring bacteria.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 2000
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