Marketing in the 'old country'
Article Abstract:
Agricultural companies that intend to market in Europe must understand how diverse the region's market is. Culture, language and history have created more substantial differences among countries in Europe compared to their North American counterparts. European countries are also marked by the presence of nationally dominant companies seeking global expansion. Europe is also ahead of North America in terms of technology use.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 1999
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Implications of world ag situation for U.S.marketers
Article Abstract:
The US agricultural industry is affected by several global economic developments. Asia's currency problems, minimal capital resources and decreasing economic activity continue to display an impact on agribusinesses. Agricultural marketers project these economic issues to remain a major concern for international food traders going into 2001. The affected markets include grains, corn, farm products, meat and livestock.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 1999
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"Bring your own lunch!"
Article Abstract:
Agricultural marketers that are planning to enter growing markets such as the former Soviet Union and China should be ready to do more than just selling their products. Agri-marketers must have plans to help their customers to integrate up from growing. The marketing programs of Monsanto in Ukraine, the Case Corp in Uzbekistan and the IMC Global in China are described.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 1998
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