Nappies and baby wipes
Article Abstract:
The disposable nappy market is dominated by two brands: Pampers and Huggies. Pampers accounts for 65% of the nappy market and Huggies for 25%. Own brands are losing their share due to advertising by the market leaders, with 14.9 million pounds sterling being spent in 1995, and 3.8 million being spent on advertising wipes. These markets are affected by the declining UK birth rate, however, sales are expected to increase for both products, especially wipes, which is estimated to increase by 18% by the year 2001, making the market worth 104 million pounds.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1997
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Disposable nappies and baby wipes
Article Abstract:
The United Kingdom retail market for disposable nappies declined 3% in real terms to 449 million pounds sterling in 1994. The baby wipes market grew 61% to 58 million pounds sterling in 1994 from 1990, with further real growth of 30% forecast to 1999. The disposable nappies market should grow 6% through to 1999, with the market driven by new product innovation and enhanced quality. Kimberly-Clark accounted for 14% of the disposable nappies market by value in 1994, while Procter & Gamble accounted for 68%. Both markets are analysed in detail.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1995
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Nappies and babywipes
Article Abstract:
A slow decline in the number of children per family and more affluence of families will have positive impact on sales in the nappies and babywipes market, which is predicted to rise from a total value of 496 million pounds sterling in 2000 to 506 million pounds sterling by 2004.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2000
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