Latent demand and the browsing shopper
Article Abstract:
Research describing unplanned purchases by shoppers is presented. In particular the psychology of attention and browsing processes are examined with respect to a variety of latent demands.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 2000
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On the benefits of collaboration: consumer psychology, behavioral economics and relational frame theory
Article Abstract:
Research describing methods of interpreting human consumer behavior is presented. In particular it is argued that too much emphasis is placed on animal research that overlooks the power of language to affect human activity.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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