Share, price and category expenditure - geographic market effects and private labels

Article Abstract:

A study on cross-section variations in private label growth investigated the impact of local market factors on private label share and pricing. It also assessed the effect of market structures variables on the interaction between private labels and national brands at both the retailer and manufacturer levels. The analysis also attempted to explore the role of private labels and promotion in expanding category sales. Among other results, it was found that industry concentration at both the manufacturer and retail level can significantly impact private label and national brand price.

Marketing Management, Pricing Policy, Pricing, Private labeling, Private label products

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When (not) to indulge in 'puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product quality

Article Abstract:

Research examining the reasons behind the discrepancies between the advertised and the real quality of products is presented. Particular attention is given to calculations estimating consumers' expectation levels and overstating of brand quality in price sensitive markets.

Advertising Management, Signs and advertising specialities, Standards, Product quality, Advertising, Consumer confidence

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The role of market expansion on equilibrium bundling strategies

Article Abstract:

Equilibrium bundling strategies and the effects of market expansion are examined.

Marketing, Products, Business economics, Managerial economics

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