Sunk costs, accommodation, and the welfare effects of entry
Article Abstract:
The standard Cournot model was employed to study how sunk costs change the social welfare effects of the entry of companies into a particular industry. Results showed that the scope of parameter values over which an entry can negatively affect social welfare decreases monotonically in the fraction of the cost that are sunk. Moreover, the existence of even a small percentage of sunk costs usually counters the negative effect of entry on social welfare.
Publication Name: Journal of Industrial Economics
Subject: Economics
ISSN: 0022-1821
Year: 1998
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Sequential entry with brand loyalty caused by consumer learning-by-using
Article Abstract:
Astudy was conducted to analyze the benefits of first companies in markets with sequential entry and new products. The study assumes that companies vary with respect to marketing strategy for new products. First firms which anticipate the entry of rival companies set low prices to develop and strengthen consumer preference for their product. Results show that brand loyalty eliminates restrictions to market entry.
Publication Name: Journal of Industrial Economics
Subject: Economics
ISSN: 0022-1821
Year: 1992
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Quality leadership when regulatory standards are forthcoming
Article Abstract:
Results from an applied business model showing most self regulated businesses exceeding current standards lead to public confidence in the business, in turn leading the government to impose weaker regulation.
Publication Name: Journal of Industrial Economics
Subject: Economics
ISSN: 0022-1821
Year: 2000
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