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The consumer

Article Abstract:

Market researchers questioned a group of women from15 to over r 75 years of age about their purchases of beauty aids. About 15% said they would buy them as gifts, and 28% deemed them a waste of money. Younger women seemed more likely to become interested in purchasing beauty aids.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Services, Demographic aspects, Marketing research firms, Women consumers, Health and beauty aids, Personal care products

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The Consumer

Article Abstract:

Consumer market research for the men's fragrance industry is given. Survey results for consumer opinions, weight of product usage, reasons for purchase, demographic data, and consumer attitudes towards wearing fragrances.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

Toilet Preparation Manufacturing, Toilet preparations, Market Research, Men's Fragrances, Research, Consumers, Perfumes industry

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Subjects list: United Kingdom, Statistical Data Included, Marketing

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