Advertising and promotion
Article Abstract:
The perfume industry's spending on advertising increased 13% between 1996 and 2000, as many new brands were launched. Spending rises during the pre-Christmas season, during which most purchases of perfume occur.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Advertising and Promotion
Article Abstract:
Advertising and promotional market research for the men's fragrance industry is outlined. Company expenditures, as well as industry totals for advertising and promotion from 1996 to 2001(Jan-June) are given.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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