The Supply Structure
Article Abstract:
The major Cognac companies are Martell, Courvoisier, Remy Martin and Hennessy, while Bacardi rum outsells all other rums put together. Producers are Allied Domecq, Bacardi Martini, Diageo (largest in the world), The Drinks Company, FD Brands, John E Fells, Malcolm Cowen, Marblehead Brand Development, Maxxium, Remy Martin, Moet Hennessy, Paragon Vintners, PR Brands UK, Havana Club, and Seagram.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Market Segmentation
Article Abstract:
Brandy is is the generic term for the resultant product of the distillation of white wine and is called Cognac, or Armagnac or Brandy de Jerez, depending on the area where it is produced. Dark rum is produced mostly in the West Indies and both are just beginning to recover from the downturn of the last decade.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
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