Using an "interactive multimedia" presentation in economic development marketing

Article Abstract:

The Mount Rogers Development Partnership of Virginia Inc. has taken the use of computer technology for economic development marketing further by developing an interactive multimedia marketing program. The partnership, which represents two cities and six counties, started its marketing efforts in 1990. Each staff member has a desktop computer in the partnership's office, while portable computers are available for client presentations, fundraising activities, board meetings and marketing trips. The interactive multimedia program may be quickly modified depending on the needs of prospective clients.

Electronic computers, Electronic Computer Manufacturing, Computer terminals, Computer Systems NEC, Interactive Terminals, Virginia, Rural development, Multimedia technology, Multimedia systems, Computer systems, Interactive computer systems, Interactive media

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Preparing tailored fact books and prospect proposals

Article Abstract:

Powerful personal computers and software packages may be used by economic development offices to produce tailored fact books and prospect proposals. Techniques for making high-quality and customer-driven fact books and prospect proposals via effective content organization and formatting are described. The importance of fact books and prospect proposals as communication tools and some human resource issues of the use of technology in an economic development office are also discussed.

Methods, Computers, Digital computers, Desktop publishing, Economic councils

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