A new world: capturing the Hispanic demographic

Article Abstract:

A market research projected that by 2010, Hispanic purchasing power will reach one trillion dollars, and retailers are using various marketing strategies that cater to this demographic. Retailers now offer bilingual in-store experiences through bilingual staff, brochures and signage to tap into the Hispanic market. Other marketing strategies are discussed.

Targets & Markets, Retail Stores, Hispanic Americans, Stores, Target marketing

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It's a snap

Article Abstract:

Accessories for digital cameras have expanded away from memory cards into products such as digital picture frames and carry casses. Several retailers are stocking up on such accessories to increase sales, the most popular of which are lenses, bags, flashguns, supports and camera batteries. Marketing of camera accessories is discussed.

Photographic equipment and supplies, Photographic and Photocopying Equipment Manufacturing, Sales & consumption, Computer Peripheral Cameras, Camera Accessories ex Lenses, Marketing, Digital cameras, Company marketing practices, Electronic cameras, Digital camera, Industry sales and revenue, Camera accessories

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