Attracting the next generation
Article Abstract:
The popularity of mobile electronics was boosted in 2001 through the movie "The Fast and the Furious", but this consumer electronics industry sector is now facing challenges in reaching out to new generations. The use of various marketing strategies such as special events and celebrities in the mobile electronics sector is discussed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2008
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Suction cups suck!
Article Abstract:
Mobile electronics retailers can replace the installation of hardwired units in vehicles with portable navigation units, which have equally good performance and are reasonably priced. Tips for retailers to install these devices and some latest portable navigation devices along with their features are presented.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
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Bluetooth gets its ride on
Article Abstract:
The upcoming trends in Bluetooth technology and its use in mobile electronics is discussed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005
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