Abt pride is in service

Article Abstract:

Abt Electronics and Appliances' ability to lure customers back to the store is attributed to chief Bob Abt's determination to have superior service to keep customers happy. The retailer also supports its staff's friendly greeting and honest product advice, with delivery, installation and future service of the item bought at its stores. Abt Electronics merchandise includes mainstream brands and high-end names such as Sub-Zero and Wolf Range, in mock-up kitchens on the sales floor. A progressive expansion in terms of space and inventory for the business founded as Abt radio by Dave and Jewel Aby, also furnished the store with success for 62 years.

Comment:

Ability to lure customers back is attributed to chief Bob Abt's determination to have superior service to keep customers happy

Strategy & planning, ABT Television and Appliance Inc.

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Competing for the extra margin

Article Abstract:

Electronics retailers are experiencing heightened competition in the extended-service line of business. Utilities which attempt to utilize extended service to gain new business are at a disadvantage, noted IDS Aon Warranty president Tom Timmerman. This is because retailers can capitalize on the consumer's prioritization of a retail product by being present during the purchase phase. Utilities can only secure the consumer's attention once the purchase process has been completed. American Modern Insurance vice president Steve Wilson noted that utilities had to take the extended-service route due to competitive threats posed by deregulation.

Comment:

Utilities which attempt to utilize extended service to gain new business are at a disadvantage

Electric, Gas & Water Utilities, Utilities, Public utilities

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Target offers stylish value

Article Abstract:

Target Stores Inc has launched an advertising campaign aimed at promoting its product lines to more upscale consumers. Its consistency in reinventing itself is reflected in Target's introduction of the Michael Graves kitchen and home decor line, one of several moves aimed at differentiating itself from other mass merchandisers. Target has expanded in controlled fashion, from its initial store in 1962 at St Paul, MN, to an annual 60-70 new branches since the mid-1990s.

Target Stores Inc.

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