Laptops for tots
Article Abstract:
Sony is marketing heavily in the youth sector, with each of the 587 Toys "R" Us branches in the U.S. carrying around 50 SKUs of Sony products. The company believes that the youth market is strong , and a recent study showed that 78% of Americans believe that electronic toys are good for children. The Sony products for the youth market are also discussed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
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Small products = big sales
Article Abstract:
Accessories push consumer electronics (CE) retailers' sales higher, and in 2006, they accounted for $5 billion of the industry's sales. The right marketing of accessories is crucial, as exhibited by several companies such as J&R MUSIC and Computer World. The various marketing strategies of CE retailers and views of industry players are given.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
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Welcome to service
Article Abstract:
An overview on the methods followed by Ritz-Carlton Company to teach retailers how to attract and satisfy customers with fist-class treatment are presented.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2006
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