MD Media may help wake-up mature market

Article Abstract:

Maxell and Sony are independently promoting new blank media SKUs geared for the youth segment. These manufacturers are deviating from the trend of targetting the more mature market which is valued at $1.2 billion at retail. The Consumer Electronics Manufacturers Association indicated that total sales of the VHS-C and 8mm format increased by 9% in 1997 versus 1996. Off-the-shelf packaging is also considered a new trend for the industry, with a renewed focus on informing the consumer on the tape's applications, noted Maxell audio and video consumer lines product manager Scot Fain.

Comment:

Is promoting new blank media SKUs geared for the youth segment

Japan, Magnetic and Optical Recording Media Manufacturing, Magnetic & Optical Media, Sony Corp., Maxell America Inc., Article

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Selling points for laundy allure

Article Abstract:

Horizontal axis washing machines are hitting store shelves in the US while new models of traditional washers feature energy efficiency, more fabric care cycles and bigger capacity. H-axis machines offer cleaner wash, which is what consumers are after to rather than energy savings, said Maytag Laundry Product Planner Frank Nekic. Nonetheless, additional features such as quiet operations and improved cosmetics are driving sales in the category.

Household Laundry Equipment Manufacturing, Washing Machines

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The impulse buy

Article Abstract:

Battery makers have stepped their promotional activities in the fourth quarter. Sanyo Energy manager of business development Fred Creamer believes that up to 70% of battery sales are impulse-driven. Among the prominent promos are Sanyo's display and rebate programs, Duracell's Nickelodeon character stickers features on 'Catch CatDog' packages and Energizer's Y2K preparedness materials.

Primary Battery Manufacturing, Alkaline Batteries & Cells

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