Recipe for success

Article Abstract:

GerhardEs Appliances, headquartered at Pennsylvania, runs a high-tech functional kitchen in its showroom called the Living Kitchen, introduced as part of a promotional blitz. Live demonstration of the products is the primary function of the kitchen. The customer-centric strategies of the company are described. The company stays one step ahead of the competition by training its employees, and offering enhanced customer service.

Household Appliances, Household Appliance Stores, Home appliances industry, Appliance industry, Specialty stores, Appliance stores

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At your service

Article Abstract:

Customers are offered extended service at extra cost in the consumer electronics industry. Big-box retailers emphasize on extended service plans to their customers while individual sellers donEt. Innovative approaches need to be devised to increase the sales of extended service plans.

Radio, Television, & Computer Stores, Radio, TV, Music, Electronics Stores, Product Warranty Extension Insurance, All Other Insurance Related Activities, Extended warranties, Customer relations, Consumer electronics stores

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The secret to successful add-ons: profiting from accessory sales

Article Abstract:

Accessories churn out more profit in consumer electronics products. The importance of accessories in increasing revenue is discussed. Marketing methods to increase accessory sales are discussed.

Usage, Consumer goods, Co-branding

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