Sony adopts sophisticated design, convenient features for car A/V products

Article Abstract:

Sony Corp is stressing sophisticated designs, convenient features and disc-based entertainment to deal with the ongoing evolution in the market for vehicle-use audio and video equipment. The company also has devised a campaign that promotes system expansion and value addition through the adoption of Sony-brand memory devices and secondary audio-video units. In anticipating a European market that could rival the US in size and potential, Sony has developed a regional market strategy that gives strong emphasis on the markets in the region. In Asia, the company plans to launch MP3 CD players in response to demand for new technologies in the region.

Product development

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Powerful Xplod products lead Sony's revamped lineup of car audio

Article Abstract:

Powerful Xplod products serve as the driving force behind the high sales of Sony Corp's revamped car audio lineup. The Xplod line, which has products for the high-volume category and the high-end area, includes the CDX-4000X and CDX-C5000 CD receivers, the CDX-M750 CD receiver, Xplod amplifiers and speakers, and Xplod head units and amp subwoofers. The popularity of these products has allowed Sony to raise their unit prices.

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