Sony steers production close to regions of demand
Article Abstract:
Sony Corp, Japan, will continue its policy in Europe of producing in locations close to areas of demand. It has 10 production bases in Europe, which may soon assume the responsibility of manufacturing some of the products that the company presently manufactures in Japan. Sony is also considering the construction of assembly plants as well as a facility that would handle dense mounting and packaging technologies. It also plans to reorganize its European corporate structure and evaluate its corporate human resources there. The ultimate objective of these measures is to enable the company to survive competition.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 1999
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Pioneer seeks to blaze trails in European market for recordable media
Article Abstract:
Pioneer Corp, formerly Pioneer Electronic Corp, is stepping up its activities in Europe, where it plans to expand its digital video disc player lineup and introduce recordable and rewritable compact disc systems. Pioneer Europe in Antwerp, Belgium, will become the headquarters of the manufacturer's European sales operations. Its European distribution system will be consolidated and rectructured. Strategies for selling audio equipment in Europe have also been refocused.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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