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The luxury class

Article Abstract:

The Home Theater Specialists of America (HTSA) group is encouraging its members to target the luxury client market, as the combined sales of its members increased by only 5% in 2007. This performance is due to issues such as product supply, dipping TV prices, and the housing and credit crises. The views of HTSA members are presented.

Author: Klosek, Nancy

Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007

Economic aspects, Beliefs, opinions and attitudes, Luxuries

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Selling to women

Article Abstract:

The consumer electronics industry has discovered a new consumer segment in women and is developing market strategies to target them.

Author: Dritsas, David

Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005

Management dynamics, Management, Women consumers, Company business management

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Subjects list: United States, Consumer electronics industry, Target marketing

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