Unlimited vision
Article Abstract:
DataVision had created the Home Theater Expo, displaying seven different home theater vignettes all with varied prices and equipment combination. The company serves a wide range of customers with the addtion of e-commerce accounts. DataVision is content with its single-store strategy, but is resorting to creative marketing campaigns like setting up booths in different locations to increase visibility.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
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Bucking the big-box
Article Abstract:
A case study of the services, objectives and marketing strategies of Pacific Sound & Video, which runs three successful stores in North Dakota, is presented. The store sells consumer electronics products like televisions.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
User Contributions:
Comment about this article or add new information about this topic: