Where's Clifford? helping a museum

Article Abstract:

The marketing efforts of Chicago Children's Museum using the animated character, Clifford the Big Red Dog, in the areas regularly visited by parents and children, are presented. The membership drive for the museum is also taken up as a part of the campaign.

Illinois, Chicago, Illinois, Cartoon characters, Children's museums

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LG opens up to web sales

Article Abstract:

LG Electronics USA is planning to increase its online sales, it will be launching new marketing campaign for this purpose.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Electronics industry, Internet marketing, LG Electronics U.S.A. Inc.

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Dealers find accessories a good way to add margin

Article Abstract:

The need for retailers to market right accessories for consumer products, to achieve customer loyalty, is discussed.

United States, Management dynamics, Management, Customer loyalty, Company business management, Consumer goods, Customer relations, Retailers (Persons)

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