Zip-a-dee-doo-dah!
Article Abstract:
Iomega, based in Roy, UT, has been experiencing rapid growth over the course of the last year, raising revenue 272%, from $141 million in 1995 to $1.2 billion in 1996, and placing the company 86th on the "Electronic Business Today" Top 200 list. In 1995, Iomega was listed 189th on the Top 200 list. Three years ago Iomega was on a descending path, and the board of directors changed the management team with former Gates Energy Products CEO, Kim B. Edwards, who was experienced with marketing consumer products. The new team changed the company's focus from technology to customers and invested in market research to find out what consumers wanted. As a result, Iomega built two wildly successful products, the Zip drive for the mass market and the Jaz drive for the professional market. Iomega's future business strategy has four components: developing new products, targeting OEM sales, reducing prices, and growing the media business.
Publication Name: Electronic Business Today
Subject: Electronics and electrical industries
ISSN: 1085-8288
Year: 1997
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Enticing an infant market
Article Abstract:
Microprocessor chip vendors, such as Digital Semiconductor, Cirrus Logic and others, are vying with each other to offer highly integrated microprocessor chip designs, often called 'systems-on-a-chip', to Wyse Technology and other developers of NCs, network appliances and NetPCs. Digital Semiconductor and Cirrus, both partners of Advanced RISC (ARM) Machines Ltd, offer RISC chips. Wyse chose Digital Semiconductor's 233MHz StrongARM chip for its corporate NC, the WinTerm 4000. Other makers of X86, RISC, and SPARC chips are aiming various chip designs at the three main parts of the NC market, namely corporate NCs, intranet terminals and Windows terminals.
Publication Name: Electronic Business Today
Subject: Electronics and electrical industries
ISSN: 1085-8288
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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