Personality and ad-evoked feelings: the case for extraversion and neuroticism

Article Abstract:

Feeling responses to advertisements have been identified as important advertising effects. Considerable intersubject variance has been noted across those ad-evoked feelings. Conceptual models have proposed individual differences, including personality, as antecedents of ad-evoked feelings. In the psychology literature, extraversion and neuroticism have been shown to predict positive and negative affect, respectively. The current research proposes and tests relationships between extraversion and neuroticism and specific, transient feeling responses to ads. Additionally, the single trait affect intensity, an alternative construal of individual differences in affective predispositions, is measured and compared with extraversion and neuroticism. Extraversion and neuroticism appear to be preferable, theoretically grounded predictors of ad-evoked feelings and consequent advertising managers' understandings of differences across consumers in fundamental patterns of feeling responses to advertising. (Reprinted by permission of the publisher.)

Psychological aspects, Research, Advertising, Emotions, Personality, Personality (Psychology), Neuroses, Extraversion

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Fantasy islands

Article Abstract:

A man visits the islands of Nuku Hiva in French Polynesia and Innisheer in Ireland to verify the research on the contrasting sexuality of the two cultures. He finds that, contrary to the research, the people in Nuku Hiva are not overly sexual, and those in Innisheer are not overly repressed.

Sexual behavior, Irish (European people), Irish, Sex research, Polynesians

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The pitchfork effect

Article Abstract:

Role played by Pitchfork an online music fanzine in the rise of music bands like Broken Social Scene is discussed. Information on the contents of the website has also been enlisted.

Company Web site/Web page, Web sites (World Wide Web), Web sites, Website overview

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