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Heinz's commitment to branded food creates dramatic profit picture

Article Abstract:

The top executives at H.J. Heinz Co. discuss the philosophy behind the corporation, a quality brand that consumers can trust, as well as new food lines they are getting into, acquisitions they are considering, and the growth of their company worldwide.

Author: Salvage, Bryan

Publisher: BNP Media
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1982

Marketing, Brand name products, Brand names, H.J. Heinz Co., O'Reilly, Anthony J.F.

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Borden

Article Abstract:

Borden was primarily a dairy food processor. But in the '60s it became clear that it views the prepared food market a viable one. Borden has undergone a comprehensive corporate restructuring.

Author: Salvage, Bryan

Publisher: BNP Media
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1982

Forrestal, Frank V., Borden Inc.

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Subjects list: Management, Food industry, Growth

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Abstracts: Export opportunities: untapped profit potential awaits U.S. processors. The changing marketplace - reading the signs right has paid off big for smart marketers

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