Dimensions of Patient Empowerment: Implications for Professional Services Marketing
Article Abstract:
This study looks at how preventive health care and self care coupled with the public's access to health care information has pushed patient empowerment to the forefront.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
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Market Factors That Influence Medicare Recipients' Choice of Health Plan
Article Abstract:
This study looks at those market factors that are the most influencial regarding decision making made by Medicare patients in choosing a health insurance plan.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
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Factors Influencing Employee Health Plan Choice in the Corporate Setting
Article Abstract:
This study looks at the responses of 159 employees who make their yearly health plan choice and what factors influence them on making their decision.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
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