Do new prescription drugs pay for themselves? The case of second generation antipsychotics

Article Abstract:

Consumer spending on prescription drugs in United States has increased tremendously. This trend is due to the increased preference of newer drugs. Research done on antipsychotic drugs to know if this drug spending has reduced the demand for hospitalizations and other health care services indicates that this trend has not influenced the other kinds of medical care.

General services, Science & research, Consumer Expenditures, Private Households, Stationery stores, Consumer Exp-Stationery,Writing Suppl, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Research, Purchasing, Consumer spending, Hospitals, Hospital services

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Parallel imports and the pricing of pharmaceutical products: evidence from the European Union

Article Abstract:

A model, which studies the pharmaceutical manufacturers' behavior competing with parallel imports firms of European Union in home market and the influence of parallel imports on prices of drugs in Sweden is analyzed.

Marketing procedures, Sweden, Research Findings, Commodity & service prices, Imports, Prices and rates, Marketing research, Gray market, Company pricing policy, Market research

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Direct to consumer advertising in pharmaceutical markets

Article Abstract:

The influence of direct-to-consumer advertising on prescription drug market is analyzed.

Sales & consumption, Advertising, Advertising Activity, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Usage, Direct-mail advertising, Market size

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