University of Colorado Hospital launches branding effort; prepares for move to new campus

Article Abstract:

The University of Colorado Hospital, the 78-year-old teaching hospital based in Denver, CO, has began a multimedia branding/image campaign aimed at making the local community aware of its programs and services. The campaign, which was designed by Storandt Pann Margolis and Partners of LaGrange, IL, stresses the accomplishments and expertise of the teaching hospital's staff through the use of the tagline 'far beyond the ordinary.'

Teaching Hospitals, General Medical and Surgical Hospitals

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Chicago Children's turns to Web to boost telethon pledges

Article Abstract:

Chicago Children's Memorial Medical Center recruited interactive agency Two Way Communications of Chicago, IL, to produce its first Webathon. The 247-bed pediatric medical and research facility relied on the Internet to contact new markets. The medical center was holding its yearly telethon called Children's Miracle Network Champions Weekend simultaneously. The web site at www.forchildrens.org allows the public to understand how the medical center operates. At the same time, online viewers can donate to the medical center.

Use of services, Contracts & orders received, Advertising Agencies, Company Planning/Goals, Public affairs, Marketing/Advertising Methods, New Electronic Marketing, Campaign Effectiveness, Advertising Activity, Account Activity, All Other Outpatient Care Centers, Outpatient Facilities NEC, Ambulatory care facilities, Article, Chicago Children's Memorial Medical Center, Two Way Communications

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Managed care companies promote, educate the benefits of membership to offset the "horror stories" out there

Article Abstract:

The Coalition for Affordable Quality Healthcare (CAQH) unveiled in Sep 1998 a $6-million, multiyear educational campaign, including a series of ads, to inform the public that the managed care has been successful in offering health care to over 160 million Americans. Initially, CAQH's ads are aired on CNN, CNN Headline News, CNBC and CBS News and 60 Minutes. One ad promotes preventive care by featuring a woman going to avail of a mammogram.

Health Care, Health Care and Social Assistance, Advertising, Ambulatory Health Care Services, Medical care

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