Twin Cities' United Hospital heats up competition with specialty 'hospital within a hospital'
Article Abstract:
United Hospital introduced the concept of a 'hospital within a hospital' when it opened the John Nasseff Heart Hospital for patients in the Twin Cities and western Wisconsin area. United started a $39,500 marketing campaign that touted John Nasseff as a state-of-the-art facility in the treatment of cardiac disorders. The marketing campaign relied on newspaper and direct-mail advertising, newsletters and the hospital's Web site.
Publication Name: Healthcare Advertising Review
Subject: Health care industry
ISSN: 8756-4513
Year: 2000
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"Miracle Mom" survives bypass surgery, delivers twins and promotes image of Milwaukee "baby" hospital
Article Abstract:
St Joseph's Hospital in Milwaukee, WI, ran a newspaper advertisement for a month during the holiday season in 2000 aimed at couples 40 and older and secondary audience of women 20 and older. According to Larry Wilden, St Joseph's marketing director, the advertisement was designed to capitalize on a feel-good story that had positive results. Created by Wauwatosa, WI-based QM Design, the advertisement also built a new awareness for the hospital's abilities to provide cardiac and obstetric services, Wilden said.
Publication Name: Healthcare Advertising Review
Subject: Health care industry
ISSN: 8756-4513
Year: 2001
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'Dancing corpuscles' capture attention for Minneapolis integrated health system
Article Abstract:
Fairview Health Services' new television branding campaign in the Minneapolis/St Paul healthcare market area features dancing corpuscles. The branding campaign is intended to position and highlight Fairview's nine hospitals and 40 clinics in the area. The campaign also includes radio and outdoor billboards which were created by Minneapolis advertising agency Lynch Jarvis Jones Inc.
Publication Name: Healthcare Advertising Review
Subject: Health care industry
ISSN: 8756-4513
Year: 2001
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