Surviving practice downturn: a case study in dental marketing
Article Abstract:
Dentists may take different measures to prevent a decline in number of patients. Different factors may serve as warning signals of decreased practice growth. One warning signal is a fuzzy target market. Dentists should decide the type of patients they wish to attract and market to them specifically. Another problem is decreased visibility. Dentists should participate in different events in the community that involve their target market and widen their circle of acquaintances. The third difficulty is mixed messages. Dentists should clarify their new patient growth and practice performance goals to both office staff and patients. Other warning signals are lack of well-defined office systems and follow-up procedures. A dental practice should have detailed job descriptions and policies that carry over to new employees. Dentists should also develop a method to monitor the number of patients treated.
Publication Name: Journal of the American Dental Association
Subject: Health
ISSN: 0002-8177
Year: 1993
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Practice management considerations for an aging population
Article Abstract:
Dentists may encounter a special set of considerations when treating patients over 65 years old. The number of older individuals is increasing in the US, and they are visiting their dentist more often than previous generations. Dental office staff should treat older patients with courtesy and respect, giving attention to the special needs of senior citizens. Many older patients still have a busy schedule and need to schedule their appointments around it. Some individuals may spend different parts of the year in different places or have transportation problems. Dentists should design their office so that it is also comfortable and accessible for older patients. A thorough medical history should be taken from older patients, and a treatment plan should be developed to meet their specific needs. Dentists can take different measures to market their services to older individuals.
Publication Name: Journal of the American Dental Association
Subject: Health
ISSN: 0002-8177
Year: 1993
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Cultivating a winning team
Article Abstract:
Dentists can take different measures to attract and keep skilled and trustworthy employees. The employment marketplace has become more competitive since the 1980s, and dentists have been finding it harder to retain high quality employees. Dentists should try to motivate employees by acknowledging their contributions and offering them different challenges and rewards. Employees need to feel that their efforts are contributing to the overall success of the practice. Treating employees with kindness and courtesy will build up a reserve of mutual trust and respect. Employers should try to be honest with their employees and express both their likes and dislikes. Raises, promotions and benefits are usually more important to employees who are extrinsically motivated. Compensation levels and adjustments should be based on both performance evaluations and the availability of funds.
Publication Name: Journal of the American Dental Association
Subject: Health
ISSN: 0002-8177
Year: 1993
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