The Marlboro Grand Prix: circumvention of the television ban on tobacco advertising

Article Abstract:

Essentially no public attention is paid to the injuries and fatalities associated with motor vehicle racing, a fact that is less surprising when it is realized that the main sponsors of such events are the country's largest advertisers: tobacco companies, breweries, and car manufacturers. Racing sponsors advertise on every possible space, with ads placed higher on drivers' bodies commanding higher prices. Winners, decorated with the ads of liquor and tobacco companies, then become role models for young boys who identify with the ''guts and glory'' images they promote. Cigarette advertising dollars are increasingly allocated to sponsorship of motor racing. The R.J. Reynolds Tobacco Company, the leading sponsor in US automobile and motorcycle racing, used an automotive theme to promote its newest cigarette in 1990. Philip Morris, the largest cigarette manufacturer in the US, sponsors several televised races, a practice that allows companies to circumvent the ban on televised cigarette commercials. Careful study of a videotape of the Marlboro Grand Prix revealed that ''Marlboro'' was seen or mentioned 5,933 times in the 94-minute program. It is time to abandon the myth that motor race promotional activities are not intended to encourage young people to smoke. Data are presented to show the popularity of model cars, video games, toys, and other products, all bearing cigarette-brand advertising, among young people. This will only change if companies other than cigarette manufacturers sponsor these events; this, in turn, can only follow strict enforcement of the Public Health Cigarette Smoking Act of 1969, which prohibits cigarette advertising on television. Other countries have acted to curtail tobacco sponsorship. Another effective approach to limit the exposure of young people to auto-linked tobacco advertising would be a campaign to publicize the high numbers of motor vehicle-related deaths in this age group. A registry of deaths and injuries in motor racing should be established. (Consumer Summary produced by Reliance Medical Information, Inc.)

Health aspects, Laws, regulations and rules, Television advertising, Automobile racing, editorial, Marlboro Grand Prix (Automobile race)

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Adolescent exposure to cigarette advertising in magazines: an evaluation of brand-specific advertising in relation to youth readership

Article Abstract:

Tobacco companies are more likely to advertise cigarette brands favored by teenagers in magazines that teens are likely to read. This was the conclusion of a study of cigarette advertisements in 39 popular US magazines in 1994. Of 12 brands of cigarettes, those favored by teens were more likely to be advertised in magazines read by teens and the probability of these ads appearing increased as the teen readership increased. Conversely, these magazines were less likely to advertise brands favored by adults.

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The Master Settlement Agreement with the tobacco industry and cigarette advertising in magazines

Article Abstract:

The Master Settlement Agreement between the tobacco industry and the attorneys general of 46 US states in 1998 has had no effect on cigarette advertising in youth-oriented magazines. Each year between 1995 and 2000, the industry spent the same amount on cigarette advertising to youth after adjusting for inflation, even though the agreement prohibited such ads.

United States, Statistical Data Included

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