The accuracy of drug information from pharmaceutical sales representatives
Article Abstract:
Pharmaceutical sales representatives may make some inaccurate statements about their products, which physicians may not detect. Researchers analyzed the statements made by 12 pharmaceutical representatives during 13 noontime presentations to physicians. Investigators surveyed 27 medical residents who attended at least three presentations within the last year. Seven pharmaceutical representatives made 12 inaccurate statements, all of which were positive toward the promoted drug. Of the 79 accurate statements about the promoted drugs, 39 were positive, 25 were neutral, and 15 were negative. All medical residents were more likely to attend noontime conferences that included lunch sponsored by pharmaceutical companies. Seven residents remembered hearing a pharmaceutical representative make an inaccurate statement. Ten residents reported that the information provided by pharmaceutical representatives influenced their prescription patterns.
Publication Name: JAMA, The Journal of the American Medical Association
Subject: Health
ISSN: 0098-7484
Year: 1995
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Direct-to-Consumer Prescription Drug Advertising Builds Bridges Between Patients and Physicians
Article Abstract:
The president of the Pharmaceutical Research and Manufacturers of America believes direct-to-consumer (DTC) advertising may improve public health. The first DTC drug ad on television was for the nicotine patch during the 1992 Super Bowl. The resulting demand for the patch soon exceeded the supply. Similar ads for drug treatments for osteoporosis and genital herpes had similar results. These ads empower consumers by giving them information about drugs that they can check with their doctor. They are more likely to comply with the treatment in these cases.
Publication Name: JAMA, The Journal of the American Medical Association
Subject: Health
ISSN: 0098-7484
Year: 1999
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Industry Strongly Supports Continuing Medical Education
Article Abstract:
The pharmaceutical industry supports and complies with the Standards for Commercial Support of Continuing Medical Education developed by the Accreditation Council for Continuing Medical Education. These standards ensure that continuing medical education courses be free of excessive pharmaceutical industry influence while allowing the industry to help defray the costs of the course.
Publication Name: JAMA, The Journal of the American Medical Association
Subject: Health
ISSN: 0098-7484
Year: 2001
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