Southwest Airlines: a case study linking employee needs satisfaction and organizational capabilities to competitive advantage
Article Abstract:
Employee needs satisfaction has played a significant role in the development of organizational capabilities in Southwest Airlines that has enabled it to enjoy competitive advantage. The starting point of the airlines' virtuous cycle of competitive advantage is its ability to create value for its employees, which increases their motivation, through the company's culture and HR practices. Southwest then converts some of that value to customer and firm value through the design of operating processes and the encouragement of behavioral norms that allow employees to minimize costs as well as improve service. Finally, the company captures value via low costs and superior service. This value-creation, value-conversion, value-capture cycle may apply to other organizations, particularly those providing labor-dependent services.
Publication Name: Human Resource Management
Subject: Human resources and labor relations
ISSN: 0090-4848
Year: 1996
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Reshaping human resources for the next century - lessons from a high flying airline
Article Abstract:
Human resources management should be harnessed as a tool of corporate strategy through strategic partnerships, a value orientation and human resource professionals possessing a broad range of skills. The potential of human resources management as an agent of change was proven with the turnaround of Continental Airlines. Under its Go Forward Plan, the airline implemented a four-pronged strategy that included improvement of revenue, debt reduction, enhancement of service and the creation of work environment that promotes dignity and respect. Its human resource department was involved in efforts to achieve a higher level of service and improve the work environment as it altered work and communication practices throughout the organization.
Publication Name: Human Resource Management
Subject: Human resources and labor relations
ISSN: 0090-4848
Year: 1997
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Lufthansa's transformation marathon: process of liberating and focusing change energy
Article Abstract:
Lufthansa went from near-bankruptcy to profitability by focusing on employees, building change networks, setting aside time for dialog, and providing platforms for reflection and emotional mobilization.
Publication Name: Human Resource Management
Subject: Human resources and labor relations
ISSN: 0090-4848
Year: 2001
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