Effects of fear-arousing warning messages

Article Abstract:

A study was conducted to determine how a consumer's attitude about the healthiness of drinking and perception of the warning label's truthfulness is affected by the level of fear in that label. After reading one of three warning labels using various levels of fear subjects were asked about their attitude to drinking and confidence in the warning label's truthfulness. The hypothesis that moderate fear warnings would create more negative attitudes to drinking and be perceived as the most trustworthy proved to be correct.

Psychological aspects, Drinking of alcoholic beverages, Drinking (Alcoholic beverages), Public opinion, Warnings

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Familiarity and awareness: effects of conscious versus nonconscious safety information

Article Abstract:

Studies on the effect of alcohol warning labels on consumers' risk awareness and consumption habits show that frequent drinkers and non-drinkers are equally unaffected by warnings, whether the messages were perceived consciously or subliminally. Moderate drinkers were influenced by warning labels, but when encountering messages consciously and not subliminally through 'signal' words on product labels.

Case studies, Product liability, Product safety, Alcoholic beverages, Products liability, Labels, Danger perception

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