Playing the marketing game

Article Abstract:

Attorneys often do not recognize their successful marketing efforts as marketing because of the negative images associated with marketing. Some good marketing techniques that are cost-effective and target a specific market include producing a newsletter, advertising in weekly community newspapers and using the World Wide Web. A contact manager program is a valuable investment to help attorneys build relationships with potential clients. Name recognition is also key to building a law practice and can be improved through embossed calenders and Rolodex cards, for example.

Marketing, Usage, World Wide Web, Newsletters, Community newspapers

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Sorting out image, ads, ethics; Commission finds lawyers, not public, worry most about impact of advertising

Article Abstract:

An ABA Commission on Advertising report indicates that the public's low opinion of lawyers has to do with their perceived honesty and caring rather than with their advertising practices. The commission sought testimony from practicing lawyers, bar leaders, law professors and marketing consultants in preparing the report. Opposition to lawyer advertising seems to come from within the profession. Many older lawyers came up in an age when advertising was seen as unethical, and aggressive client development can be threatening to lawyers as well.

Reports, A.B.A. Commission on Advertising

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Stopping the chase; solicitation regulations are well-intentioned, but may be unconstitutional

Article Abstract:

The organized bar has long tried to restrict attorney solicitation in spite of court rulings allowing the practice. One recent example is the US Supreme Court's ruling in Ibanez v. Florida Department of Business & Professional Regulation, Board of Accountancy, which held that lawyers could not be kept from advertising other competencies such as financial planning on their business cards. Litigation on the proper regulation of ambulance-chasing has also reached the Supreme Court level.

Cases, Commercial speech doctrine

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