Getting viewersE vote
Article Abstract:
Twenty five years of Question Time sees the audience contain a fair share of the younger (18- 35) age group, surprising for a programme on political current affairs. The Michael Moore effect describes youthEs fascination for well-presented political and current affairs programmes.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
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Getting the fit right
Article Abstract:
Rules concerning sponsorship have been rewritten by the Independent Television Commission (ITC). At present, sponsorship represents approximately 3% of advertising revenue for the ITC. This percentage is forecast to increase to between 7% and 10% over the next few years.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
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Playtime's over
Article Abstract:
David Lynn, managing director of Nickelodeon's television channel, wants to replace junk food ads with healthy foods, as Office of communications banned the advertising of junk food on television channels.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
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