Hearing the silence: the spiral of silence, parties and the media
Article Abstract:
Election polls can be misleading and pollsters should adjust their findings to reflect many people's reluctant to admit they plan on voting for an unpopular party or candidate. Britain's 1992 General Election surprised many citizens, candidates and pollsters when the intensive media polls failed to correctly predict election winners. Pollsters did not realize that their polls and the heavy media coverage of the event triggered a reaction in which people felt unable to admit their voting choices in a hostile election environment.
Publication Name: Media, Culture & Society
Subject: Mass communications
ISSN: 0163-4437
Year: 1997
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Image management, stunts and dirty tricks: the marketing of political brands in television campaigns
Article Abstract:
Political campaigning via TV focuses on image and manipulation of the media by stunts or dirty tricks, as exemplified by six stunts in British politics in the year from Apr 1991 to Mar 1992. A general process is revealed of: simple news event, negative amplification, environmental consonance, value change and reciprocal adversarial stunt by the political opposition. Such image marketing shows a decline in quality and morality of political campaigning in the media.
Publication Name: Media, Culture & Society
Subject: Mass communications
ISSN: 0163-4437
Year: 1992
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