Heggessey: indies can earn more from rights
Article Abstract:
The possible approaches that can be adopted by independent producers to draw maximum benefits from the new trade agreements and new program rights, as discussed by Lorraine Heggessey, are presented. Heggessey is the chief executive officer of production firm Talkback Thames.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Kydd fights Sky with better care
Article Abstract:
Virgin Media expects to win its ongoing conflict with BSkyB over customers by improving its customer care quality. James Kydd, managing director of marketing at Virgin Media, explains the firm's approach regarding its customer services.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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Branson makes his case
Article Abstract:
The views of executive Sir Richard Branson of Virgin Group Ltd. against BSkyB's alleged abuse of its dominating position regarding broadcasting are presented.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2007
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