ITV perked up by Parky
Article Abstract:
Michael Parkinson is a one-man TV brand that can retain and even improve on the 4.5 million or so viewers who tuned in for the BBC1 show. ITV needs volume audiences and Parkinson is expected to deliver them, provided the big name guests continue to play the publicity game.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Enterprising spirit
Article Abstract:
The appointment of Alan Bookbinder as head of religion and ethics at the British Broadcasting Corporation in 2001 had caused a furor. The self-confessed non-believer discusses how religious programming has become more relevant, and reveals his plans for future shows.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Voice of experts
Article Abstract:
Charles Wheeler, a veteran broadcaster discusses about his experiences as a foreign correspondent at the British Broadcasting Corporation and about modern news presentation methods on television.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Radio indies must be heard. Out of the frying pan. Bringing space to life
- Abstracts: BBC entertainment hit by another senior loss. BBC hires team writing expert. Learning curves
- Abstracts: ITV should shop around. Shap's cutting edge. Don't let ITV slip away
- Abstracts: Is ITV the weakest link? Strife swap. Million pound giveaway can't buy ITV1 viewers
- Abstracts: Give us your children. Will Santa get the sack? Tweenies is a real hit.