Indian audience interpretations of health-related content in the bold and the beautiful
Article Abstract:
The meanings given by Indian viewers to a series of health-related episodes dealing with 'Tony's HIV' in the Hollywood television soap opera, 'The Bold and the Beautiful' is discussed. The study of Indian respondents' interpretations of 'The Bold and Beautiful' was limited by the relatively small sample of Indian respondents.
Publication Name: Gazette
Subject: Mass communications
ISSN: 0016-5492
Year: 2004
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Exposure, involvement and satisfaction with online activities
Article Abstract:
Involvement and post-exposure satisfaction with online activities among Internet users in the US and India is studied. Satisfaction was highest for information search and communication, activities for which higher levels of cognitive and emotional involvement and exposure were reported.
Publication Name: Gazette
Subject: Mass communications
ISSN: 0016-5492
Year: 2004
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Guardians of culture, development communicators, or state capitalists?
Article Abstract:
A comparison between television policy in India and China in the broadcast and Direct Broadcast Satellite (DBS) areas is made. Indian and Chinese policy responses to the satellite television challenge and the implications for future research are discussed.
Publication Name: Gazette
Subject: Mass communications
ISSN: 0016-5492
Year: 2003
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